Citation

Bishai DM, Mahoney P, DeFrancesco S, Guyer B, Carlson Gielen A. J. Epidemiol. Community Health 2003; 57(12): 951-955.

Affiliation

Department of Population and Family Health Sciences, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD 21030, USA. dbishai@jhu.edu

Copyright

(Copyright © 2003, BMJ Publishing Group)

DOI

unavailable

PMID

14652260

PMCID

PMC1732358

Abstract

STUDY OBJECTIVE: To determine how likely parents

would be to contribute to strategies to reduce pedestrian injury risks and how

much they valued such interventions. DESIGN: A single referendum willingness to

pay survey. Each parent was randomised to respond to one of five requested

contributions towards each of the following activities: constructing speed

bumps, volunteering as a crossing guard, attending a neighbourhood meeting, or

attending a safety workshop. SETTING: Community survey. PARTICIPANTS: A sample

of 723 Baltimore parents from four neighbourhoods stratified by income and child

pedestrian injury risk. Eligible parents had a child enrolled in one of four

elementary schools in Baltimore City in May 2001. Main results: The more parents

were asked to contribute, the less likely they were to do so. Parents were more

likely to contribute in neighbourhoods with higher ratings of solidarity. The

median willingness to pay money for speed bumps was conservatively estimated at

$6.43. The median willingness to contribute time was 2.5 hours for attending

workshops, 2.8 hours in community discussion groups, and 30 hours as a volunteer

crossing guard. CONCLUSIONS: Parents place a high value on physical and social

interventions to improve child pedestrian safety.