Citation

Zellner DA, Kautz MA. J. Exp. Psychol. Hum. Percept. Perform. 1990; 16(2): 391-397.

Affiliation

Department of Psychology, Shippensburg University, Pennsylvania 17257.

Copyright

(Copyright © 1990, American Psychological Association)

DOI

unavailable

PMID

2142207

Abstract

In Experiment 1, some odorous solutions (e.g., strawberry) were rated as smelling stronger when colored (e.g., red) than when colorless. Experiment 2 showed this effect to be due to a perceptual change rather than a response to experimental demand characteristics. Experiment 3 showed that the color-induced increase in odor intensity is not due to subjects' preexperimental experience with particular color-odor combinations, because the increase occurred with novel ones. We conclude that color induces a weak olfactory percept that combines with odorant-induced percepts. The effect may be due to conditioning or may be the result of residual intersensory neural connections left over from infancy.

Language: en