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Journal Article

Citation

Mathews RM, Dix M. J. Appl. Behav. Anal. 1992; 25(4): 769-775.

Affiliation

University of Kansas, Lawrence 66045.

Comment On:

J Appl Behav Anal 1991;24(1):3-7

Copyright

(Copyright © 1992, Wiley-Blackwell)

DOI

10.1901/jaba.1992.25-769

PMID

1478901

PMCID

PMC1279763

Abstract

A multiple baseline across 8 nationally syndicated cartoonists evaluated the effects of personal advocacy letters encouraging presentations of a specific prevention message--the depiction of safety belt use in comic strips showing motor vehicle occupants. During baseline these cartoonists depicted safety belt use in only 15% (6 of 41) of their strips with occupied vehicles, but following receipt of a personal letter requesting safety belt use 41% (42 of 102) of their strips depicted safety belt use. Four cartoonists showed clear and immediate increases in depiction of safety belt use, 2 demonstrated delayed and somewhat less consistent belt use, and 2 cartoonists showed no change. The approach and results are discussed with regard to advocacy efforts intended to influence presentation of prevention messages in the media.


Language: en

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