Citation

Rivis A, Abraham C, Snook S. Br. J. Health Psychol. 2012; ePub(ePub): ePub.

Copyright

(Copyright © 2012, British Psychological Society)

DOI

10.1348/135910710X522662

PMID

20712920

Abstract

Objective The present study examined the predictive utility of constructs specified by the theory of planned behaviour (TPB) and prototype willingness model (PWM) for young and older male drivers' willingness to drive while intoxicated. Design and methods A cross-sectional questionnaire was employed. Two hundred male drivers, recruited via a street survey, voluntarily completed measures of attitude, subjective norm, perceived behavioural control, prototype perceptions, and willingness. Results Findings showed that the TPB and PWM variables explained 65% of the variance in young male drivers' willingness and 47% of the variance in older male drivers' willingness, with the interaction between prototype favourability and similarity contributing 7% to the variance explained in older males' willingness to drive while intoxicated. Conclusions The findings possess implications for theory, research, and anti-drink driving campaigns.

Language: en