Citation

Naatanen R, Summala H. Accid. Anal. Prev. 1974; 6(3-4): 243-261.

Copyright

(Copyright © 1974, Elsevier Publishing)

DOI

unavailable

PMID

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Abstract

A new model for the motivational factors in decision-making processes undergone by drivers is introduced. It emphasizes the competition between the driver's desire to perform a certain act--induced by (excitatory) motives--in a certain traffic situation and the subjective risk associated with this desire. The import of this model to traffic-safety work lies in its emphasis on what the driver actually does in any given traffic situation rather than on his driving skill and or the traffic conditions as such.