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Journal Article

Citation

Garth TR. J. Exp. Psychol. 1922; 5(6): 392-418.

Copyright

(Copyright © 1922, American Psychological Association)

DOI

10.1037/h0072088

PMID

unavailable

Abstract

In order to determine the color preferences of different races the author selected for study a group of 559 full-blooded Plains and Plateau Indians, and compared this group with a group of 174 Indians of mixed blood and a group of 560 whites. The materials for the tests consisted of seven Milton Bradley "standard" colored papers. The tests yielded the following rank orders of color preferences: for full bloods, R, B, V, G, O, Y, W; for mixed bloods, B, R, V, W, G, O, Y; and for whites, B, G, R, V, O, Y, W. The tendency for preferential color sequence was most definite for the full bloods, less definite for the whites, and least secure, as indicated by over-lapping, for the mixed bloods. Inasmuch as the sequence of colors was nearly identical in all the educational subgroups of the Indians, it would seem that their preferential tendencies for color are the result of inheritance carried by racial germ plasm. From Psych Bulletin 20:06:00569. (PsycINFO Database Record (c) 2012 APA, all rights reserved)

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