Citation

Davies EL. J. Health Psychol. 2016; ePub(ePub): ePub.

Affiliation

Oxford Brookes University, UK edavies@brookes.ac.uk.

Copyright

(Copyright © 2016, SAGE Publishing)

DOI

10.1177/1359105316648481

PMID

27247092

Abstract

This study sought feedback from teachers and adolescents on a novel intervention to reduce alcohol misuse based on the Prototype Willingness Model. A qualitative, think-aloud interview study was conducted with 17 adolescents aged 11-14 years and nine teachers. Transcripts were analysed using thematic analysis. Adolescents found the content of the intervention appealing and credible. Teachers welcomed the content and format as a means of generating discussion. 'Moderate' drinking appeared to be an acceptable message, although difficult to define. Enacting 'if-then' plans in real social situations might be challenging and representations of drinking on social media should be considered.

© The Author(s) 2016.

Language: en