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Journal Article

Citation

Isikman E, MacInnis DJ, Ülkümen G, Cavanaugh LA. J. Exp. Psychol. Appl. 2016; 22(3): 319-330.

Affiliation

Department of Marketing, Marshall School of Business, University of Southern California.

Copyright

(Copyright © 2016, American Psychological Association)

DOI

10.1037/xap0000089

PMID

27608068

Abstract

Whereas prior literature has studied the positive effects of curiosity-evoking events that are integral to focal activities, we explore whether and how a curiosity-evoking event that is incidental to a focal activity induces negative outcomes for enjoyment. Four experiments and 1 field study demonstrate that curiosity about an event that is incidental to an activity in which individuals are engaged, significantly affects enjoyment of a concurrent activity. The reason why is that curiosity diverts attention away from the concurrent activity and focuses attention on the curiosity-evoking event. Thus, curiosity regarding an incidental event enjoyment of a positive focal activity but enjoyment of a negative focal activity. (PsycINFO Database Record

(c) 2016 APA, all rights reserved).


Language: en

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