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Journal Article

Citation

Huguenin RD. Int. J. Veh. Des. 1988; 9(4-5): 565-568.

Affiliation

Swiss Council for Accident Prevention, Berne, Switz

Copyright

(Copyright © 1988, Inderscience Publishers)

DOI

unavailable

PMID

unavailable

Abstract

This paper summarises work carried out at the Swiss Council for Accident Prevention into the image of automobiles presented by the mass media. The study examines the possibility that some forms of car advertising may have adverse effects on road safety, that automobile tests include information that is harmful to road safety, and that film portrayals of stunt driving may have similar negative effects. recommendations for advertising experts, journalists and media workers are given.

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