Citation

Bone SA, Mowen JC. J. Consum. Behav. 2006; 5(5): 454-464.

Affiliation

Assistant Professor, Brigham Young University, Provo, Utah, USA; Noble Chair in Marketing Strategy, Oklahoma State University, Oklahoma, USA

Copyright

(Copyright © 2006, John Wiley and Sons)

DOI

10.1002/cb.193

PMID

unavailable

Abstract

Aggressive and distracted driving are two related consumer misbehaviors that jeopardize those on roadways. Responding to the call of Stutts et al. to investigate the human element in driving misbehavior, we employed the 3M Model of Motivation and Personality as a hierarchical model framework to identify a set of personality traits predictive of aggressive and distracted driving propensity. The results of a survey of college students suggest that there are similarities and differences in the traits of aggressive and distracted drivers. The results are discussed in terms of strategies for developing persuasive communications aimed at reducing both forms of driving misbehavior.


Keywords: Driver distraction;