Citation

Wallack L. J. Public Health Policy 1984; 5(4): 471-496.

Copyright

(Copyright © 1984, Holtzbrinck Springer Nature Publishing Group -- Palgrave-Macmillan)

DOI

unavailable

PMID

6526935

Abstract

It has become commonplace to launch public information mass media campaigns as a means for addressing alcohol-related problems. The results of these efforts, whether directed to preventing alcohol-impaired driving or alcohol problems in general, have been disappointing. This article attempts to initiate discussion about the role of mass media in the prevention of drinking /driving that is based on a broader understanding of both alcohol problems and mass media.

Language: en