Citation

Reynolds B, Seeger MW. J. Health Commun. 2005; 10(1): 43-55.

Affiliation

Office of Communication, Centers for Disease Control and Prevention, Atlanta, Georgia, USA.

Copyright

(Copyright © 2005, Informa - Taylor and Francis Group)

DOI

10.1080/10810730590904571

PMID

15764443

Abstract

This article describes a model of communication known as crisis and emergency risk communication (CERC). The model is outlined as a merger of many traditional notions of health and risk communication with work in crisis and disaster communication. The specific kinds of communication activities that should be called for at various stages of disaster or crisis development are outlined. Although crises are by definition uncertain, equivocal, and often chaotic situations, the CERC model is presented as a tool health communicators can use to help manage these complex events.