Citation

Wogalter MS, Brems DJ, Martin EG. J. Saf. Res. 1993; 24(2): 97-106.

Copyright

(Copyright © 1993, U.S. National Safety Council, Publisher Elsevier Publishing)

DOI

unavailable

PMID

unavailable

Abstract

This research examined people's accuracy in judging the risk of common consumer products. In two experiments, participants estimated the frequency of product-related injuries at a quick pace, slow pace, and following lengthy analysis of accident scenarios. Participants' estimates of injury were then compared to objective injury rates compiled by the U.S. Consumer Product Safety Commission. The results showed that participants were able to assess relative levels of risk quickly and accurately, but additional time and analysis had no effect on estimation accuracy. Perceived injury severity was strongly related to both participant's risk estimates and their precautionary intent ratings, but no relationship was found between precautionary intent and the objective risk data. The practical importance of precautionary intent over risk perception is discussed. Implications for product warnings and safety education programs are described.