Citation

Mannering FL, Bottiger WK, Black KL. Accid. Anal. Prev. 1987; 19(6): 487-495.

Affiliation

Department of Civil Engineering, University of Washington, Seattle 98195.

Copyright

(Copyright © 1987, Elsevier Publishing)

DOI

unavailable

PMID

3689555

Abstract

This paper focuses on an individual's decision to drive or not to drive after drinking. To evaluate this decision, a utility maximizing probabilistic choice model is specified and estimated using a sample of college students. The estimation results provide interesting insights relating to the potential effectiveness of drinking-driving countermeasures, and suggest that the most effective methods of reducing the probability of driving after drinking are those advertising and awareness campaigns that focus on altering individual preferences.