Citation

Rossmann C, Brosius HB. Bundesgesundheitsblatt Gesundheitsforschung Gesundheitsschutz 2013; 56(1): 118-123.

Vernacular Title

Die Risiken der Risikokommunikation und die Rolle der Massenmedien.

Affiliation

Institut für Kommunikationswissenschaft und Medienforschung, Munich Center of Health Sciences, Ludwig-Maximilians-Universität München, Oettingenstr. 67, 80538, München, Deutschland, rossmann@ifkw.lmu.de.

Copyright

(Copyright © 2013, Holtzbrinck Springer Nature Publishing Group)

DOI

10.1007/s00103-012-1588-y

PMID

23275964

Abstract

Based on theories and empirical results from communication science, the present paper provides an overview of the role of mass media in risk communication. It is guided by the following questions: How do risk issues find their way into the media and how does the media depict them? How do mass-mediated risk messages affect people's perception of risks, knowledge, attitudes, and behavior? What potential does the media have in disseminating health risk information in campaigns? Hence, the present paper aims to provide a basis for the appropriate use of mass media in health risk communication so as to make use of the potential of mass media without neglecting its limits.

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