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Journal Article

Citation

Cismaru M. Soc. Mar. Q. 2014; 20(1): 66-82.

Copyright

(Copyright © 2014, SAGE Publishing)

DOI

10.1177/1524500413517893

PMID

unavailable

Abstract

Driving habits are changing, yet studies show that texting while driving remains widespread, leading to numerous accidents and deaths. This article proposes using the Extended Parallel Process Model (EPPM) to understand texting while driving and to guide communication campaigns against distracted driving. This article also identifies, presents, and analyzes, in terms of their fit with EPPM, 11 campaigns that are designed to persuade individuals to abstain from texting while driving. Finally, this article presents recommendations to guide and improve future initiatives.


Language: en

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