Citation

Pravossoudovitch K, Cury F, Young SG, Elliot AJ. Ergonomics 2014; 57(4): 503-510.

Affiliation

a Aix-Marseille Université, CNRS , ISM UMR 7287, 13288 Marseille Cedex 09 , France.

Copyright

(Copyright © 2014, Informa - Taylor and Francis Group)

DOI

10.1080/00140139.2014.889220

PMID

24588355

Abstract

Research using participant's self-reports has documented a link between red and danger. In this research, we used two different variants of a Stroop word evaluation task to test for the possibility of an implicit red-danger association using carefully controlled colour stimuli (equated on lightness and chroma). Experiment 1, using words as stimuli, yielded strong evidence of a link between red and danger, and weaker evidence of a green-safety association. Experiment 2, using symbols as stimuli, again yielded strong evidence of a link between red and danger; no green effects were observed. The findings were discussed in terms of the power and promise of red in signal communication.

Language: en