Citation

Finn P. Am. J. Public Health 1980; 70(8): 826-829.

Copyright

(Copyright © 1980, American Public Health Association)

DOI

unavailable

PMID

7416343

PMCID

PMC1619601

Abstract

Analysis of 129 studio cards containing alcohol-related subject matter revealed themes which suggest that getting drunk is a natural and desirable concomitant of celebrations and that drunkenness is humorous, enjoyable, and harmless. It is proposed that the depiction of intoxication in these cards as pleasurable and risk-free may legitimate and reinforce tolerant attitudes toward alcohol abuse and thereby contribute to their entrenchment and pervasiveness in the face of recent public education prevention campaigns.

Language: en