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Journal Article

Citation

North AC, Sheridan L. J. Appl. Soc. Psychol. 2004; 34(9): 1878-1882.

Affiliation

School of Psychology, University of Leicester, Astley Clarke Building, University Road, Leicester LEI 7RH, United Kingdom.

Copyright

(Copyright © 2004, John Wiley and Sons)

DOI

10.1111/j.1559-1816.2004.tb02590.x

PMID

unavailable

Abstract

A confederate dressed in either smart or unkempt clothing made 18,000 attempts to cross the road at legally designated crossing points. Consistent with their statutory obligation, drivers were more likely to stop than not stop for the confederate, irrespective of the latter's clothing. However, the findings reflected those of previous studies showing that drivers were more likely to stop when the confederate was dressed smartly.

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