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Journal Article

Citation

Jones SC. Pediatrics 2016; 137(5): ePub.

Affiliation

Centre for Health and Social Research, Australian Catholic University, Melbourne, Australia sandra.jones@acu.edu.au.

Copyright

(Copyright © 2016, American Academy of Pediatrics)

DOI

10.1542/peds.2015-3970

PMID

27244812

Abstract

CONTEXTS: Alcohol-branded merchandise (ABM) has a longer shelf-life than other forms of alcohol marketing and the potential to become integrated into children's self-identities.

OBJECTIVE: This review sought to explore the current literature on children's exposure to, and the impact of, ABM. DATA SOURCES: PsycInfo, Proquest, Science Direct, and ABI-Inform databases were searched from the earliest available date to May 2015. Additional studies were identified by a manual review of the reference lists of retrieved articles and contacting the corresponding author of each included study. STUDY SELECTION: Articles that reported on child or adolescent ownership of ABM and/or the relationship between ABM ownership and drinking were included. DATA EXTRACTION: Data on key measures were tabulated; where data of interest were not reported, requests for further information were sent to the articles' authors.

RESULTS: Nine cross-sectional and 4 longitudinal studies were identified. ABM ownership ranged from 11% to 59% and was higher among older children and males. Seven cross-sectional studies reported associations between ABM ownership and drinking-related behaviors. All 4 longitudinal studies reported a significant relationship between ownership at baseline and drinking initiation at follow-up. LIMITATIONS: The small number of available studies, with different measures of ABM ownership and of associations/effects.

CONCLUSIONS: The few studies exploring ABM ownership are consistent in showing high rates of ownership and associations between ownership and current and future drinking. There is a need for further research into specific aspects of ABM ownership. However, there is also a need for policy interventions to reduce children's access to and ownership of ABM.

Copyright © 2016 by the American Academy of Pediatrics.


Language: en

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