Citation

Rittichainuwat BN. Ann. Tour. Res. 2011; 38(2): 437-459.

Copyright

(Copyright © 2011, Elsevier Publishing)

DOI

10.1016/j.annals.2010.10.001

PMID

32572286 PMCID

Abstract

This study aims to assess whether or not beliefs in ghosts really deter tourists from traveling to disaster-hit destinations. To many it may appear that cultural differences do play a role in travel decision making between Asian and Western tourists. However, it is vital to provide empirical evidence of the impact of cultural differences in beliefs through a case study of the tsunami-hit destinations. Thus, this study aims to examine tourist barriers associated with tsunami-hit destinations, and also to assess cultural differences regarding such beliefs between Asians tourists from China and Thailand and Western tourists from Britain, Germany, and the United States and also across demographic profile.

Language: en

Keywords

cross culture; destination recovery; Thai and Chinese tourists and Thai tourism; Thai culture; travel barrier