Citation

Tay R. Road Transp. Res. 1999; 8(4): 3-15.

Copyright

(Copyright © 1999, Australian Road Research Board)

DOI

unavailable

PMID

unavailable

Abstract

In an effort to reduce the road fatalities, the Land Transport Safety Authority (LTSA) of New Zealand initiated a hard-hitting anti-drink driving advertising campaigns in October 1995 that attracted considerable public debate. Leading critics were Macpherson and Lewis (1996, 1998) who found little or no evidence to suggest that the campaign changed drink-driving behaviour in New Zealand. Based on their results, Rotfeld (1999) concluded that the advertising campaign was misplaced. Using the same data, however, this study finds a significant reduction in drink-driving behaviour that may be attributed to the advertising campaign.

Language: en