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Journal Article

Citation

Riddleberger AB, Motz AB. Am. J. Sociol. 1957; 62(5): 498-503.

Copyright

(Copyright © 1957, University of Chicago Press)

DOI

10.1086/222080

PMID

unavailable

Abstract

Propositions concerning similarities and differences in perception were tested upon two groups of sociology students selected by previous testing as the most and least prejudiced among three hundred. Impressions of the situation rather than of the individual are found to determine how the individual will be seen: a Negro seen in a stereotyped setting will be commented on more unfavorably than a Negro seen in a non-stereotyped setting. Pictures showing Negroes in stereotyped and in non-stereotyped settings evoke judgments that accord with the total setting and not with their individual appearances. To be effective, propaganda to improve race relations should show the Negro in non-stereotyped settings.

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