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Thesaurus Term : Mere Exposure Effect

Scope note
Exposure effect is a psychological phenomenon well known to advertisers: people express undue liking for things merely because they are familiar with them. This effect has been nicknamed the "familiarity breeds liking" effect. In interpersonal attractiveness research studies, the term exposure principle is used to characterize the phenomenon in which the more often a person is seen by someone the more pleasing and likeable that person appears to be.
Mere Exposure Effect
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