@article{ref1,
title="The More We Know, the More We See: The Role of Visuality in Media Literacy",
journal="American behavioral scientist",
year="2004",
author="Natharius, D.",
volume="48",
number="2",
pages="238-247",
abstract="The role of visual perception in media literacy is paramount in understanding the shift from a linear perceptual process (literacy) to a holistic perceptual process (visuality) by which almost all information is now transmitted through the visual forms of mass media: television, film, and the Internet. The media-literate individual must be educated in the processes of visual perception and how the media use the visual channels to transmit, and often distort, information. The media-literate person understands the meaning of the primary axiom of visual communication--The more we know the more we see--as well as the next most important axiom: What is not seen is as important as what is seen.<p />",
language="",
issn="0002-7642",
doi="10.1177/0002764204267269",
url="http://dx.doi.org/10.1177/0002764204267269"
}