@article{ref1,
title="Unprecedented nationwide paid media campaign on impaired driving yields strong results: "You Drink and Drive. You Lose." campaign scores with target market",
journal="Annals of emergency medicine",
year="2004",
author="McKay, Mary Pat",
volume="44",
number="2",
pages="155-156",
abstract="Abstract unavailable.",
language="",
issn="0196-0644",
doi="10.1016/S0196064404005396",
url="http://dx.doi.org/10.1016/S0196064404005396"
}