@article{ref1,
title="Effect of numbers vs pictures on perceived effectiveness of a public safety awareness advertisement",
journal="Perceptual and motor skills",
year="1991",
author="Bochniak, S. and Lammers, H. B.",
volume="73",
number="1",
pages="77-78",
abstract="In a 2 x 2 completely randomized factorial experiment, 24 women and 16 men rated the perceived effectiveness of an earthquake preparedness advertisement which contained either a picture or no picture of prior earthquake damage and contained either statistics or no statistics on likelihood of an earthquake. A main effect for superiority of the picture was found. The presence of statistics had no main or interactive effects on the perceived effectiveness of the advertisement.<p /> <p>Language: en</p>",
language="en",
issn="0031-5125",
doi="",
url="http://dx.doi.org/"
}