@article{ref1,
title="Behavior change in the funny papers: feedback to cartoonists on safety belt use",
journal="Journal of applied behavior analysis",
year="1992",
author="Mathews, R. Mark and Dix, M.",
volume="25",
number="4",
pages="769-775",
abstract="A multiple baseline across 8 nationally syndicated cartoonists evaluated the effects of personal advocacy letters encouraging presentations of a specific prevention message--the depiction of safety belt use in comic strips showing motor vehicle occupants. During baseline these cartoonists depicted safety belt use in only 15% (6 of 41) of their strips with occupied vehicles, but following receipt of a personal letter requesting safety belt use 41% (42 of 102) of their strips depicted safety belt use. Four cartoonists showed clear and immediate increases in depiction of safety belt use, 2 demonstrated delayed and somewhat less consistent belt use, and 2 cartoonists showed no change. The approach and results are discussed with regard to advocacy efforts intended to influence presentation of prevention messages in the media.<p /> <p>Language: en</p>",
language="en",
issn="0021-8855",
doi="10.1901/jaba.1992.25-769",
url="http://dx.doi.org/10.1901/jaba.1992.25-769"
}