@article{ref1,
title="Using news media to encourage enforcement",
journal="Transportation research circular",
year="1999",
author="Baker, Jo",
volume="",
number="487",
pages="23-24",
abstract="Traffic safety advocates increasingly understand the importance of a strong earned media component in their S.T.E.P. programs. Earned media can also provide the key to another important need: providing enforcement encouragement to small and mid-size departments and their individual officers. When properly applied specific media techniques can: increase enthusiasm for enforcement; increase positive enforcement of the specific law or issue area; increase the qualtity of enforcement; increase positive news coverage about the department in general; release news about traffic safety enforcement from a source outside the police agency; include authentic community voices as spokesperson and prepare them to make supportive remarks about the appropriateness of enforcement on this issue; release data, drawings, photos, videos, quotes by out of town experts, or other materials which will support the appropriateness of enforcement activities; and hold news events which portray police officers and enforcement activities on this issue in a positive light.<p />",
language="",
issn="0097-8515",
doi="",
url="http://dx.doi.org/"
}