@article{ref1,
title="Increasing access to nonprescription medicines: a global public health challenge and opportunity",
journal="Clinical pharmacology and therapeutics",
year="2010",
author="Hemwall, E. L.",
volume="87",
number="3",
pages="267-269",
abstract="As escalating health-care costs continue to be a focus of public discourse, the populace has become increasingly attentive to its own health and lifestyle choices. Nonprescription (over-the-counter, OTC) medicines represent an important option in this evolving environment and, through novel &quot;Rx-to-OTC&quot; switch efforts, could expand beyond their traditional role in symptomatic relief of common conditions such as minor pain, coughs, colds, heartburn, and allergy. This is certainly not a new concept. In fact, the self-care movement has roots reaching into the past century. Pharmaceutical companies and their consumer-product subsidiaries or partners have long considered and, when feasible, invested in difficult OTC switch development programs.<p /> <p>Language: en</p>",
language="en",
issn="0009-9236",
doi="10.1038/clpt.2009.279",
url="http://dx.doi.org/10.1038/clpt.2009.279"
}