@article{ref1,
title="Hitchhiking women's hair color",
journal="Perceptual and motor skills",
year="2009",
author="Gueguen, Nicolas and Lamy, Lubomir",
volume="109",
number="3",
pages="941-948",
abstract="To test the effect of women's hair color on the frequency of offering help, male (n = 1,508) and female (n = 892) French motorists were tested in a hitchhiking situation. Five 20- to 22- yr.-old female confederates wore a wig with blonde, brown, or black hair. Each confederate was instructed to stand by the side of a road frequented by hitchhikers and hold out her thumb to catch a ride. Blonde hair, compared with brown hair or black hair, was associated with a small but significantly larger number of male drivers who stopped to offer a ride (18 vs 14%). No difference was found for those with brown and black hair (14 and 13%, respectively). No effect of hair color was found for female drivers who stopped. The greater attractiveness associated with blonde hair for women appears to explain these data.<p /> <p>Language: en</p>",
language="en",
issn="0031-5125",
doi="",
url="http://dx.doi.org/"
}