@article{ref1,
title="Farm Tractors, Occupational Therapy, and Four-Wheel Drive: Transforming a Military Vehicle Into a Cultural Icon",
journal="Bulletin of science, technology and society",
year="2010",
author="Iarocci, A.",
volume="30",
number="3",
pages="164-167",
abstract="The armed forces of World War II employed unprecedented numbers of mechanical transport vehicles, precipitating a spike in demand for automotive manufactures. Eager to capture a share of the less certain postwar automobile marketplace, defense contractors such as Willys-Overland pursued a diverse range of product development and advertising strategies, based on the foundation of their military output. This article considers the cultural significance of Willys-Overland’s 1/4-ton truck (&quot;jeep&quot;), one of the most widely recognized transport artifacts of World War II. Working from a Canadian perspective, the discussion traces the jeep’s transformation from a versatile front line utility truck into an enduring icon of the postwar auto age.<p />",
language="",
issn="0270-4676",
doi="10.1177/0270467610367507",
url="http://dx.doi.org/10.1177/0270467610367507"
}