@article{ref1,
title="How the media and animal rights activists put avalanche burial study on ice",
journal="British medical journal: BMJ",
year="2010",
author="Paal, Peter and Braun, Patrick and Brugger, Hermann and Strappazzon, Giacomo and Falk, Markus",
volume="341",
number="online",
pages="c3778-c3778",
abstract="<p>[Abstract unavailable]</p> <p>Language: en</p>",
language="en",
issn="0959-8138",
doi="10.1136/bmj.c3778",
url="http://dx.doi.org/10.1136/bmj.c3778"
}