@article{ref1,
title="The 1,000,000 lives campaign",
journal="Injury prevention",
year="2005",
author="Rivara, Frederick P. and Mock, Charles",
volume="11",
number="6",
pages="321-323",
abstract="Abstract unavailable.",
language="en",
issn="1353-8047",
doi="10.1136/ip.2005.009928",
url="http://dx.doi.org/10.1136/ip.2005.009928"
}