@article{ref1,
title="Utilizing Importance-Performance Analysis in the Evaluation and Marketing of Activity Programs in Geriatric Settings",
journal="Activities, adaptation and aging",
year="1989",
author="Gillespie, Kimberly A. and Kennedy, Dan W. and Soble, Karen",
volume="13",
number="1",
pages="77-90",
abstract="This paper examines the applicability of the Impor- tance-Performance (I-P) Scale in the evaluation and marketing of activity programs in geriatric settings. The I-P analysis involves as- sessing client expectations and agency performance on various at- tributes of a program. The scale is flexible and easy to develop and implement. It provides information useful in making decisions con- cerning program improvement and resource allocation. An example of the evaluation of an activity program is provided in this paper.<p />",
language="",
issn="0192-4788",
doi="10.1300/J016v13n01_08",
url="http://dx.doi.org/10.1300/J016v13n01_08"
}