@article{ref1,
title="The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility",
journal="American behavioral scientist",
year="2010",
author="Oyedeji, Tayo A.",
volume="54",
number="2",
pages="83-99",
abstract="This study proposes and tests the credible brand model (CBM), which explicates the effects of customer-based brand equity and ideological congruency on audiences’ perceptions of the credibility of news media outlets and the believability of their messages. Data from a survey and an experiment probing respondents’ perceptions of two media outlets (CNN and Fox News Channel) were analyzed with structural equation modeling. The data showed strong support for the CBM.<p />",
language="",
issn="0002-7642",
doi="10.1177/0002764210376312",
url="http://dx.doi.org/10.1177/0002764210376312"
}