@article{ref1,
title="A pilot study investigating of the nature of point-of-sale alcohol promotions in bottle shops in a large Australian regional city",
journal="Australian and New Zealand journal of public health",
year="2007",
author="Jones, Sandra C. and Lynch, M.",
volume="31",
number="4",
pages="318-321",
abstract="OBJECTIVE: The promotion of alcohol by retailers and media can contribute to a culture of excessive alcohol consumption, but the effect of non-advertising alcohol promotions has largely been neglected. This study sought to gather initial data on this important area. METHOD: An observational study of alcohol point-of-sale promotions in the Wollongong CBD area, conducted in July-August 2005. RESULTS: We identified 17 different promotions in three categories: gift with purchase; competitions; and buy some, get some free. CONCLUSION: Given previous research demonstrating the relationship between increased alcohol consumption and both ownership of alcohol-related merchandise and reduced per unit price, it appears that point-of-sale promotions may have the potential to further increase alcohol consumption among young people. IMPLICATIONS: Only when the extent and impact of such promotions is demonstrated will we be in a position to effectively advocate for appropriate regulations to ensure young people are not exposed to marketing strategies that further increase their exposure to alcohol-related harms.<p /><p>Language: en</p>",
language="en",
issn="1326-0200",
doi="",
url="http://dx.doi.org/"
}