@article{ref1,
title="Focus group interview: an underutilized research technique for improving theory and practice in health education",
journal="Health education quarterly",
year="1987",
author="Basch, C. E.",
volume="14",
number="4",
pages="411-448",
abstract="The purpose of this article is to increase awareness about and stimulate interest in using focus group interviews, a qualitative research technique, to advance the state-of-the-art of education and learning about health. After a brief discussion of small group process in health education, features of focus group interviews are presented, and a theoretical framework for planning a focus group study is summarized. Then, literature describing traditional and health-related applications of focus group interviews is reviewed and a synthesis of methodological limitations and advantages of this technique is presented. Implications are discussed regarding: need for more inductive qualitative research in health education; utility of focus group interviews for research and for formative and summative evaluation of health education programs; applicability of marketing research to understanding and influencing consumer behavior, despite notable distinctions between educational initiatives and marketing; and need for professional preparation faculty to consider increasing emphasis on qualitative research methods.<p /><p>Language: en</p>",
language="en",
issn="0195-8402",
doi="",
url="http://dx.doi.org/"
}