@article{ref1,
title="The effects of self-efficacy statements in humorous anti-alcohol abuse messages targeting college students: who is in charge?",
journal="Health communication",
year="2010",
author="Lee, Moon J.",
volume="25",
number="8",
pages="638-646",
abstract="This study examined the effect of self-efficacy statements in humorous anti-alcohol abuse television advertisements on college students. A posttest only group design experiment was conducted with 124 college students. It was found that highly rebellious individuals who watched ads with a self-efficacy statement (i.e., &quot;You Are in Control of the Situation&quot;) indicated lower alcohol expectancies, higher risk perceptions, and higher intentions to change their drinking behaviors than those in the non-self-efficacy condition. The findings suggest that health promotional messages should be tailored to rebellious college students, particularly those who are at risk, in a manner that not only gains their attention but also minimizes possible defensive reactions to the given messages. Humorous messages with self-efficacy statements could offer ways to communicate with rebellious college students regarding their drinking problems.<p /> <p>Language: en</p>",
language="en",
issn="1041-0236",
doi="10.1080/10410236.2010.521908",
url="http://dx.doi.org/10.1080/10410236.2010.521908"
}