@article{ref1,
title="Do "clicker" educational sessions enhance the effectiveness of a social norms marketing campaign?",
journal="Journal of American college health",
year="2011",
author="Killos, Lydia F. and Hancock, Linda C. and Wattenmaker McGann, Amanda and Keller, Adrienne E.",
volume="59",
number="3",
pages="228-230",
abstract="Objective: Social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a &quot;standard&quot; social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology (&quot;clickers&quot;). Methods: American College Health Association's National College Health Assessment questions are used to evaluate actual and perceived use. Additional survey questions assess individual exposure to the interventions. Results: The authors find &quot;clicker&quot; technology to be more effective than social norms poster media alone in reducing misperceptions of normative alcohol use for those students who attended clicker sessions. Conclusion: Poster SNM campaigns may be most effective when supported by group &quot;clicker&quot; heath-related sessions.<p /> <p>Language: en</p>",
language="en",
issn="0744-8481",
doi="10.1080/07448481.2010.497830",
url="http://dx.doi.org/10.1080/07448481.2010.497830"
}