@article{ref1,
title="Motivators and deterrents of bicycling: Comparing influences on decisions to ride",
journal="Transportation",
year="2010",
author="Winters, Meghan and Davidson, Gavin and Kao, Diana and Teschke, Kay",
volume="38",
number="1",
pages="153-168",
abstract="In a survey of 1,402 current and potential cyclists in Metro Vancouver, 73 motivators and deterrents of cycling were evaluated. The top motivators, consistent among regular, frequent, occasional and potential cyclists, were: routes away from traffic noise and pollution; routes with beautiful scenery; and paths separated from traffic. In factor analysis, the 73 survey items were grouped into 15 factors. The following factors had the most influence on likelihood of cycling: safety; ease of cycling; weather conditions; route conditions; and interactions with motor vehicles. These results indicate the importance of the location and design of bicycle routes to promote cycling.<p />",
language="",
issn="0049-4488",
doi="10.1007/s11116-010-9284-y",
url="http://dx.doi.org/10.1007/s11116-010-9284-y"
}