@article{ref1,
title="Road safety communication on alcohol in the european union: presentation of european televised spot ads",
journal="Proceedings International Council on Alcohol, Drugs and Traffic Safety Conference",
year="1995",
author="Ledru, M.",
volume="1995",
number="",
pages="563-564",
abstract="This paper deals with road safety communication within the European Union. The part of such communication is always important, either on a national or at local levels. According to the countries, the authorities in charge of road communication are governmental bodies or associations. The strategies for communication remain varied: some countries, following surveys of opinion, have put in force communication schemes over several years, while others do communicate in accordance with opportunities, without any pre-set strategy. The tune of messages also vary with some states showing actual accidents and victims, while others prefer communicating objective facts without showing accidents themselves.<p />",
language="",
issn="",
doi="",
url="http://dx.doi.org/"
}