@article{ref1,
title="Shopping center traffic problems",
journal="Traffic quarterly",
year="1955",
author="Becket, W.",
volume="9",
number="2",
pages="162-172",
abstract="This article discusses the rapidly growing problem of traffic congestion in the U.S. in the mid 1950s, and the corresponding lack of curb-space and/or off-street parking in retail sections of metropolitan regions. The focus is on the parking shortage in retail portions of urban areas, and especially the parking issues confronting suburban shopping centers, a relatively new type of merchandising for this period of time. To be successful, shopping centers had to provide adequate parking, ease of entrance, safe pedestrian avenues, satisfactory mass transit stops, and preplanned control of motor vehicle movements. Determination of shopping center parking demand and consumer accessibility are examined. A summary checklist of items for consideration for successful regional shopping center traffic planning is provided.<p />",
language="",
issn="0041-0713",
doi="",
url="http://dx.doi.org/"
}