@article{ref1,
title="Risk communication, risk perception, and public health",
journal="WMJ (Wisconsin medical journal)",
year="2004",
author="Aakko, Eric",
volume="103",
number="1",
pages="25-27",
abstract="Risk communication is about building trust while deploying an interactive and ongoing communication process in which audience members are active participants. This interactive participation may not solve a public health crisis, but it will help reduce unwarranted fear, anxiety and distrust. Consequently, if a government agency fails to understand how to effectively communicate about health risks, their trustworthiness and credibility may suffer, and a crisis event may go from bad to worse.<p /><p>Language: en</p>",
language="en",
issn="1098-1861",
doi="",
url="http://dx.doi.org/"
}