@article{ref1,
title="Why do women travel solo for purposes of leisure?",
journal="Journal of vacation marketing",
year="2006",
author="Jogaratnam, Giri and Chiang, Chu-Yin",
volume="12",
number="1",
pages="59-70",
abstract="Increasingly women choose to travel alone instead of traveling with others or with groups. This study assessed why women travel alone for leisure purposes. An on-line questionnaire was developed to collect data for this study. Survey participants were 194 women who had solo travel experiences for pleasure. Using a factor analysis approach, five motivational dimensions for women who travel alone were derived, namely, experience, escape, relax, social, and self-esteem. The importance of the five motivational factors was significantly different based on the demographic and trip characteristics of the respondents.<p />",
language="",
issn="1356-7667",
doi="10.1177/1356766706059041",
url="http://dx.doi.org/10.1177/1356766706059041"
}