@article{ref1,
title="Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political Action",
journal="Personality and social psychology review",
year="2009",
author="Thomas, Emma F. and Mavor, Kenneth I. and McGarty, Craig",
volume="13",
number="3",
pages="194-218",
abstract="In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the collective action, identity formation, and social norm literatures, they advance a new model to understand sustainable commitment to action. The normative alignment model suggests that one solution to promoting ongoing commitment to collective action lies in crafting a social identity with a relevant pattern of norms for emotion, efficacy, and action. Rather than viewing group emotion, collective efficacy, and action as group products, the authors conceptualize norms about these as contributing to a dynamic system of meaning, which can shape ongoing commitment to a cause. By exploring emotion, efficacy, and action as group norms, it allows scholars to reenergize the theoretical connections between collective identification and subjective meaning but also allows for a fresh perspective on complex questions of causality.<p />",
language="",
issn="1088-8683",
doi="10.1177/1088868309341563",
url="http://dx.doi.org/10.1177/1088868309341563"
}