@article{ref1,
title="Collaborative New Product Development Environments: Implications for Supply Chain Management",
journal="Journal of Supply Chain Management",
year="2007",
author="Tan, Chong Leng and Tracey, Michael",
volume="43",
number="3",
pages="2-15",
abstract="Input from managers at manufacturing firms was utilized to learn more about the state of new product development (NPD). This study confirms that many firms do not take an integrated approach to NPD despite the advantages of doing so. Senior managers can assist in attaining higher levels of customer satisfaction by shaping organizational settings conducive to collaborative NPD. Supply chain managers can promote integrated NPD by championing the inclusion of manufacturing, suppliers and customers.<p />",
language="",
issn="1523-2409",
doi="10.1111/j.1745-493X.2007.00031.x",
url="http://dx.doi.org/10.1111/j.1745-493X.2007.00031.x"
}