@article{ref1,
title="Delivering Success Through Design: Reinventing the Batting Helmet",
journal="Design management review",
year="2007",
author="Franchino, Dave",
volume="18",
number="1",
pages="22-27",
abstract="<p>[Abstract unavailable]</p>",
language="",
issn="1948-7169",
doi="10.1111/j.1948-7169.2007.tb00068.x",
url="http://dx.doi.org/10.1111/j.1948-7169.2007.tb00068.x"
}