@article{ref1,
title="Dynamic Social Impact: A Theory of the Origins and Evolution of Culture",
journal="Social and personality psychology compass",
year="2007",
author="Harton, Helen C. and Bullock, Melinda",
volume="1",
number="1",
pages="521-540",
abstract="Dynamic social impact theory suggests that culture is created and shaped by local social influence as defined by four phenomena: (i) clustering, or regional differences in cultural elements; (ii) correlation, or emergent associations between elements; (iii) consolidation, or a reduction in variance; and (iv) continuing diversity. This article describes dynamic social impact theory and its propositions and reviews research supporting its predictions using a variety of methodologies and several types of cultural elements. This research suggests that cultures can be created and changed from the bottom-up through everyday communication with neighbors, friends, and coworkers. Attributes that are more important, observable, and demonstrable and less heritable may be more likely to spread and differentiate cultures than others.<p />",
language="",
issn="1751-9004",
doi="10.1111/j.1751-9004.2007.00022.x",
url="http://dx.doi.org/10.1111/j.1751-9004.2007.00022.x"
}