@article{ref1,
title="SC Johnson builds business at the base of the pyramid",
journal="Global business and organizational excellence",
year="2007",
author="Johnson, Scott",
volume="26",
number="6",
pages="6-17",
abstract="SC Johnson's sustainability strategy has led it to a unique partnership in Nairobi with a local community organization and groups of Kenyan youths. Together, they are pioneering a new business model, a product of field testing the Base of the Pyramid protocol, to create mutual value in Kenya's largest slums. The venture's first year produced many surprises, lessons, successes, and disappointments—and reinforced SC Johnson's commitment to drive social change and economic empowerment by partnering with communities at the bottom of the economic pyramid. © 2007 SC Johnson & Son, Inc.<p />",
language="",
issn="1932-2062",
doi="10.1002/joe.20170",
url="http://dx.doi.org/10.1002/joe.20170"
}